Have you heard of ‘academic search engine optimization’? If not, you maybe should attend our seminar ‘Academic Search Engine Optimisation (ASEO): Suchmaschinenoptimierung in der Wissenschaft‘ (in German). The seminar is based on our publication Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co. in which we defined academic search engine optimization as

“the creation, publication, and modification of scholarly literature in a way that makes it easier for academic search engines to both crawl it and index it”

We believe that ASEO should be an important part of your publishing process because it helps significantly to increase the visibility of your work in the academic community. When we published our article back in 2010 virtually no one even thought about that topic (as far as i know we were the first ones writing about search engine optimization for academic articles). Meanwhile, the idea of ASEO became more popular and several institutions adopted the guidelines from our paper (e.g. SAGE, Wiley, and York University) and, as covered in the seminar, the experience from the past years clearly shows the benefits of ASEO techniques.

We offer this seminar in cooperation with innokomm and it will take place in 2012 on July 20, October 16, and in 2013 on January 10. During the one-hour seminar (+30 min Q&A) you will get hands-on advice on (responsible) optimization of your academic articles for search engines like Google Scholar and Microsoft Academic. In addition, further experts will give short presentations about their experience with ASEO.

Read more on the seminar Academic Search Engine Optimisation (ASEO): Suchmaschinenoptimierung in der Wissenschaft and book it (71.40 EUR incl. 19% VAT). 

Joeran Beel

Please visit https://isg.beel.org/people/joeran-beel/ for more details about me.

1 Comment

John Carmichael @ ejustice · 5th July 2012 at 11:11

Its interesting to see people taking seo so serious that they make an “academic seminar”. I would be curious what teachings do you do and what strategies you find the most effective in search engine optimization. Great to read this, thanks.

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