Google Adwords Search vs. Google Adwords Display Network vs. Linkedin Ads

This post has nothing to do with Docear, but if you are interested in online marketing, it might be of interest to you. A few days ago, LinkedIn sent me a 50$ voucher for their new “LinkedIn Ads” program. LinkedIn Ads is similar to Google Adwords and allows organizations (such as Docear) to advertise on the profile pages of LinkedIn members (see screenshot).

I was curious how effective LinkedIn Ads would be and started a campaign. In addition, I started a campaign with Google Adwords (see screenshot below) which is the advertisement program of Google. Both campaigns were rather similar and had similar ads. However, results highly differed.